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Eco-days of November: 12 Dr. Salim Ali's Birthday
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Eco-days of November: 12 Dr. Salim Ali's Birthday
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Signed in as:
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The Butterfly Campus initiative aims to transform school grounds into vibrant ecological sanctuaries that nurture biodiversity while enriching the learning environment for students. Supported through CSR funding and implemented by the iNaturewatch Foundation, this project brings free, fully developed butterfly gardens to schools, especially in regions where green spaces are limited or underdeveloped.
By planting a diverse palette of butterfly-friendly native species across each campus, the initiative strengthens urban ecosystems, improves air quality, and fosters a deeper bond between children and the natural world. These gardens become living classrooms where students explore pollination, ecology, climate sensitivity, and the delicate balance of the environment.
Through awareness workshops, student perception surveys, and hands-on plantation activities, the Butterfly Campus program aims to ignite curiosity, cultivate environmental stewardship, and build long-term conservation values among young learners. Beyond ecological gains, the project enhances student wellbeing, reduces stress, and transforms school spaces into hubs of creativity, joy, and observation.
This initiative is far more than just planting gardens… it is about inspiring the next generation to heal the land, understand biodiversity, and carry forward a culture of ecological responsibility. Rooted in the vision of more sustainable cities and empowered young citizens, Butterfly Campus contributes meaningfully to global environmental goals.
Schools nominated for the project are:
1. Jamrung Zilla Parishad School
2. Mechkarwadi Zilla Parishad School
3. Shree Balaji International School
Project Location: 10 Schools in and near Navi Mumbai
Project Duration: November 2025 to September 2026
Knowledge Partner: Ladybird Environmental Consulting LLP
Funding Agency: Publicis Groupe (CSR Support)
Project OutcomesEnvironmental Impact
- Increase in local butterfly diversity within school campuses.
- Improvement in micro-green cover through native plantation
- Healthier pollinator populations contributing to urban biodiversity
- Reduction in local pollution and enhancement of school air quality
- Reduced soil degradation and improved habitat value for insects and birds
Educational & Societal Impact
- Increased environmental awareness among students and teachers
- Hands-on conservation learning integrated into school culture
- Improved emotional wellbeing and reduced stress among students
- Strengthened community-school connection through volunteering
- Development of nature-positive behaviour in early learners.
Alignment with Sustainable Development Goals (SDGs)
SDG 3: Good Health and Well-being
SDG 11: Sustainable Cities and Communities
SDG 13: Climate ActionSDG 15: Life on Land
SDG 17: Partnerships for the Goals



Conducting volunteer activities for corporate employees to participate in garden creation.

Development of Signages, and installation of QR codes


We kick-started the plantation activity at Jamrung Zilla Parishad School under our Butterfly Campus Project.
This marks the first garden out of the 10 being developed in collaboration with Publicis Groupe.
The day felt like a gentle beginning… nature taking root in a place of learning. With every sapling planted, we could sense the excitement building around what this space will soon become.

We initiated the plantation activity for our second Butterfly Garden, supported by Publicis Groupe under the Butterfly Campus Project.
We extend our heartfelt thanks to Saath Saath Foundation for recommending the school.
The atmosphere on campus was heartwarming… children brimmed with curiosity and joy, eagerly waiting to join the plantatio
We initiated the plantation activity for our second Butterfly Garden, supported by Publicis Groupe under the Butterfly Campus Project.
We extend our heartfelt thanks to Saath Saath Foundation for recommending the school.
The atmosphere on campus was heartwarming… children brimmed with curiosity and joy, eagerly waiting to join the plantation.
What made the day even more special was the presence of eight enthusiastic parents who came forward to volunteer.
Together with teachers and students, they planted the first saplings of a garden that will soon welcome butterflies in vibrant colors.
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